Ecommerce marketing agency services from your 3PL
Beyond logistics, Kolineo offers its ecommerce clients agency-style marketing services: business consulting, branding, web development and digital marketing. A complementary service, designed so your sales and your warehouse grow at the same pace.
A complementary service, not just another agency
Kolineo is first and foremost a 3PL: our job is to receive, store, pick, pack and ship your orders. But for a brand selling online, the challenges don’t stop at the warehouse door. You need a website that builds trust, a clear brand and campaigns that bring in orders.
That’s why we also offer services covering business strategy, operations, sales and marketing, technology and brand creation. These tailored solutions are part of our overall service offering: one partner to grow your sales and to fulfill the orders they generate.
Let’s be clear about what you’ll find here: support adapted to your situation, with no cookie-cutter packages and no promises of guaranteed numbers. Every engagement starts with a conversation about your goals, your budget and your operational reality.
Our ecommerce marketing services
Four areas of expertise, to combine as you need.
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Business consulting
Whether you’re launching a new business, growing an existing brand or transforming your operations, we build a tailored solution with you. Business strategy, sales channels, organization: we start from where you actually are.
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Branding
Kolineo takes charge of your brand image and everything that goes with it, for a consistent identity from your website all the way to your shipping boxes.
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Web development
Building your website, from design and development through to performance analysis once it’s live.
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Digital marketing
Planning and running your marketing campaigns to grow your online sales and measure what each campaign brings in.
When marketing and logistics talk to each other
A successful campaign means a sudden jump in orders. If inventory can’t keep up, or the warehouse wasn’t told, stockouts and shipping delays quickly wipe out the effect of the promotion.
By working with the same team on your marketing and your logistics, you plan launches around your actual stock, visible in real time in our system. Your promotional bundles can be assembled by our kitting service, and your orders ship the same day through our B2C fulfillment.
- Launches planned around your real inventory
- Gift sets and promotional bundles assembled in the warehouse
- A consistent brand, from website to parcel
- One partner for growth and execution
How an engagement works
A simple process, scaled to the size of your business.
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We take stock
A meeting to understand your brand, your products, your sales channels and your goals.
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We propose a plan
Clear priorities and a quote that spells out what will be delivered and at what cost.
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We deliver
Website, branding or campaigns: we carry out the work you choose, coordinated with your logistics if you’re a 3PL client.
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We measure and adjust
We track how your website and campaigns perform and adjust course as needed.
Before you launch a campaign: the logistics questions to ask
A promotion that works too well can get expensive if logistics weren’t planned. Before launching a campaign, ask yourself these questions, ideally with your 3PL:
- Do you have enough stock? Estimate the extra sales you expect and check available quantities, product by product.
- What is your suppliers’ replenishment lead time? If a product sells faster than planned, how long will it take to get more?
- Are your gift sets or bundles ready? Kits should be assembled before launch, not during.
- Does free shipping pay off? Work out your real shipping costs based on the weight and destination of your orders.
- Is your return policy clear? A campaign brings in new customers, and sometimes more returns.
At Kolineo, these questions are part of the conversation: your inventory is visible in real time, and our team can plan order fulfillment around your promotional calendar.
Ecommerce marketing FAQ
Is Kolineo an ecommerce marketing agency?
Not in the traditional sense. Kolineo is a 3PL based in Sherbrooke, Québec, that also offers marketing services to its ecommerce clients: consulting, branding, web development and digital marketing. The advantage: your marketing is built around your logistics reality, not in a vacuum.
Do I need to be a Kolineo logistics client?
This service was designed as a complement to our logistics offering, for brands that already trust us with their orders or are considering it. Not a client yet? Get in touch and we’ll tell you honestly whether we can help.
What results can I expect?
No serious partner can guarantee a sales figure in advance: results depend on your product, your market, your budget and the time invested. What we do is set realistic goals with you, measure what gets done and report back clearly.
Can I hire you for my website only?
Yes, each area can be handled on its own: web development, branding, consulting or campaigns. And if your store runs on Shopify, WooCommerce, Magento, BigCommerce or Squarespace, it can also be connected to our warehouse through our integrations.
How much do your marketing services cost?
Every engagement is different, so we work on a quote basis. After a first conversation, we send you a clear proposal, adapted to your goals and your budget.
Learn more
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B2C fulfillment
Your online orders picked, packed and shipped the same day.
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Ecommerce
How we handle logistics for online stores.
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Integrations
Shopify, WooCommerce, Amazon and other platforms connected to our warehouse.
Let’s talk about your growth
Tell us where your brand stands and what you want to achieve, and we’ll tell you how we can help.